Branding – Evaluate Your Choices for Maximum Impact

By Allison West.

Successful businesses make every effort to leave a positive and long lasting impression in the minds and hearts of customers and employees. In other words, they have a unique identity - a brand - and they care about how its users experience it.

Bench/Mark Marketing Resource tells us that a brand is the way customers perceive us. In its most basic form, a brand is your promise to the customer. It tells the buyer what they can expect from your products and services.

Seth Godin, author of Linchpin, defines brand this way: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”

A crowded marketplace for decision makers

How do you meet the challenge of creating a stand-out brand in this overcrowded marketplace? Even a seemingly simple task of choosing the best loose-leaf binder for storing and presenting critical documents can be complex decision.

When you’re the one making decisions for businesses or organizations looking to get more impact with their packaging, direct mail or branding pieces, most often you’ll make a purchase based on trust.

PackZen - Trusted Since 1988

PackZen has a long history of innovation leading to the production of successful, unique plastic products that support customer goals and objectives. Our “special sauce” of quality engineering and manufacturing enables us to provide fully customized, superior products that create an indelible impression.

Considerations for choosing quality loose-leaf binders

Printed vinyl binders are a necessary and common item for business planning and product presentation. Whether you purchase for schools, libraries or the medical industry, or other industries, binders can be an ideal way to communicate a powerful, meaningful visual message. So why settle for an average loose-leaf binder when you can have one that packs a punch and starts a conversation? PackZen features quality materials specially manufactured to produce a quality printed vinyl binder that will last for years. Per your specifications, we can customize any binder with:

  • • Velcro® or magnetic closures
  • • Special pockets, painted ring metals, and labels
  • • CD/DVD holders
  • • Custom index tabs with a variety of sizes and configurations
  • • Snaps and flaps

Helpful hints for creating a custom loose-leaf binder

When decorating your custom vinyl binder with full color digital printing, we suggest using a bright white suede vinyl to showcase your artwork. With the aid of our automated equipment, we can heat seal your cover sheets in the three-ring vinyl binder of your choice. We are expert at designing and producing vinyl binders made from an assortment of materials, including expanded vinyls, Suede and French calf.

Combining your content and PackZen quality

PackZen products are produced using a variety of plastic films and materials. The packaging products manufactured on our RF sealing equipment use PVC based materials. Our vinyl binders are typically made of high grade .014 gauge opaque vinyls, in suede or French calf finishes, and are available in a wide selection of colors. We also work with Shoe Kid and moiré, along with Cortina and Montana printed vinyls. For a richer, leather like look, Castilian expanded vinyls are available in a variety of colors.

Vinyl Printing /Decorating – Say yes to small press runs

Full-color digital printing directly on to our binders and cases has revolutionized the look of decorated loose-leaf products. In addition to the unlimited branding opportunities made possible by this technology, one of the real advantages of digital printing is that it’s available for small to medium sized production runs. The traditional decorating techniques of screen print, foil stamping, emboss/deboss and entrapped graphics are also offered on all PackZen three-ring binders and cases.

For larger production runs of sleeves and pockets, PackZen offers full color flexographic printing as an economical and attractive way to brand your packaging

How To Start

If you’re not quite sure how to make your vinyl custom loose-leaf binders look distinctive and professional, PackZen also offers design services. PackZen’s team of talented production, engineering and design professionals will be happy to share their ideas and prove their commitment to quality service and client satisfaction. Even if your event is just around the corner, PackZen specializes in delivering rush orders right on time.

PackZen’s sales and support teams have over 75 years of experience helping develop new packaging products for some of the world’s leading companies including Microsoft, Nationwide Insurance, Apple Computer, American Cancer Society, U.S. Armed Forces, American Express, Disney, Hilton and many others.

Success Stories

Bioplastic Binder Highlights Univenture's Creativity

To find out how they can help you, and to learn more about PackZen and their customization capabilities, call 1-877-749-2127.


No posts found

New post